Keyword Optimization for App Store
App store optimization is the process that places your app prominently in app store search results. This ongoing process will help you get more visibility, more leads, and more traffic. For this reason, in order to ASO your application, you must first understand your target customers more effectively. Understand the keyword choices or language your target customers use during the search, which is an important part of marketing.
It is best to learn how to apply keywords effectively to build the profile of the app store, improve its ranking and possibilities.
Best Ways to Optimize Your App for the App Store
1.Include SEO techniques from the very beginning
In the early stages of development, an easy-to-search app launch process begins with the inclusion of technologies similar to search engine optimization. To get the best possible ranking, search for keywords with the keyword tool or view more successful apps in the store. There is no secret about the most downloaded apps in most app stores. Check out the trends in these best practices. Take a look at the keywords and styles the App Store is trying to include in these terms and make use of them.
Instead of being easy to search, it allows you to integrate the most relevant keywords and phrases into your app. Search for keywords like hooks that can get you top search rankings in the app store.
There are three things to consider when compiling a keyword list:
- High relevance
- Low level of competition
- High volume keyword searches
Where can you find keyword ideas?
There are many resources you can use to get ideas for your keyword set.
- Take a look at your competitor’s keyword research and keyword expertise.
- Read the feedback reviews and discuss the terms users use to explain in the app.
- Brainstorm with your friends or colleagues.
2.Keyword placement strategy
A good keyword strategy is a dense base of relevant keywords that match your application. It also shows the right balance between your focus keywords, search volume, and competition. Consumers are in high demand for simple words like “shopping” or “messenger”, also known as short-tail keywords. However, competition for these keywords is higher.
Because of their general meaning and common use, they are related to another application and are interesting. Instead, adding specific search terms will give you less competition and increase the chance of downloading your app. Additionally, embedded or specific search terms may indicate the intention to download the app. This means implementing a good keyword strategy; You can have these people for your application.
Also, include these keywords in the title name, description, and tags. A vital place to put your keywords is in the app description. Ethically use keywords that best describe your app. Keep it small and spam-free.
3.Use ASO tools
The role of ASO tools is to capture and track performance data for specific keywords. It provides keyword analysis to application developers and recommends techniques for optimizing applications. Contains,
- An API for implementing these changes in applications.
This is one of the essential ASO tools: Application Radar. Improve the appearance of the app store and manage the app store list. Take your app store optimization to all new next level.
4.Select the appropriate app icon
The power behind an audio app icon is impressive. The obvious difference between the two apps comes down to the app icon. Recreating the original logo or logo is a difficult process and is often remembered.
If you can’t think of what to use as an app icon, try saving your app’s properties. Find the object that best represents each and every feature. Try to include selected elements in a logo. You will probably date something that looks intellectual and original.
5.Add app screenshots and video preview
Attractive app icon, screenshots encourage users to download your app. They help the customer imagine what their experience will be like. Enter a keyword in one of the titles of the original screenshot; It would be better to search up to 2.4 times. First put screenshots showing the features and functions, and then brand the product.
Hence, posting a video on the app store page encourages conversion. Focus on adding images that showcase the performance or preview of the app. The application preview takes up to 30 seconds.
6. Pay more attention to customer support
If you don’t focus on your client, you leave the app and move on to another app. Or your app has millions of users. Therefore, you have to be very careful because word of mouth from customers is a powerful marketing tool. Also, it’s harmful if you don’t pay enough attention to customer support. Marketers can respond directly to customers on Google Play for any issues. To quickly respond to a customer inquiry on the same day and resolve issues privately, it is essential to get email support.
7.Promote through a website
Creating a website tailored to your application will help promote it in other ways outside of the app store. Optimize these websites for search engines to give users an alternative way to access your app. In addition to different user support needs such as images, descriptions and demos, providing tips and tricks about the app also increases user loyalty and recommendations.
One of our goals in developing the application is to demonstrate the best features we believe will work successfully in the application on the market. In doing so, it is very important to submit the application for beta testing. However, getting unbiased criticism or comments from your target audience is the first choice. This will help you target your potential customers and the channels they use to reach the app. You can hire beta testers to help identify any issues with your mobile app pre-development testing.
A successful ASO strategy requires a keen eye for analysis, intensity, and routine checks. Your investment will pay off many times over, so if you manage it very carefully.
The importance of App Store optimization
Increase visibility in app stores
If people can’t find your app, they won’t be able to download or use it. So no matter how good your app is, if it’s not easy to find, the app you deserve won’t be successful. Start optimizing the application as soon as possible without wasting time.
Increase organic app downloads consistently
A proper ASO strategy will improve your organic presence and provide long-term results. However, when users search for keywords related to your app, they always find your app. If you regularly update or track your application, you can be sure that your efforts will be successful.
Increase conversion rates and app revenue
There are many ways to monetize your application. Includes in-app ads, subscription templates, and in-app purchases. Therefore, many of you may decide to use ads to attract more customers and earn more money.
Also, if your app doesn’t change the store listing page, enticing customers to download your app is a waste of money for the ad. Conversion rate optimization is included in ASO, which people can click and download.
Touch a worldwide audience
Similarly, localization means your app is available in a multilingual app store optimization. Therefore, customers from all over the world buy your app due to the availability in various languages. ASO can help you take your application around the world.
The purpose of using an ASO keyword is to keep your to-do list closer or higher to organic search. The more people find your app while browsing the app stores, the more opportunities they will have to download it. Keyword usage is not a one-time thing. It is an ongoing process that you must constantly evaluate and understand. ASO can provide good results but should be applied with caution. In addition, the App Store is a very dynamic and ever-changing platform. Therefore, you need to keep your strategies updated according to new trends and follow them.